Luxury watches, therefore, for all the reasons we have discussed in this article and others, see their sales increase when their prices rise. Many luxuries watch customers are interested in these products because they are expensive and often inaccessible to ordinary people. The mere fact of owning and showing them off can be seen as proof of success and achievement; they belong to a certain elite.
The Placement
It’s no secret that luxury watches like the Rolex pearlmaster are considered relatively safe investments. In any case much safer than Bitcoins and other cryptocurrencies, according to many specialists.
First of all, many luxury watches contain precious or semi-precious stones and precious metals like gold, silver, and others. This means that by reselling a watch based on its weight in gold, one can sometimes get back large sums of money. Gold is still considered a relatively safe investment, making gold watches objects that hold real value over time no matter what. The same goes for diamonds and other stones.
Expensive Watch
Added to this is the concept of seniority and rarity that we mentioned a little earlier. Like an old car or even a work of art, old and well-preserved pieces can increase in value over time and be of interest to avid collectors. Many more or less wealthy individuals bet that their watch will go up in value and buy some that they never unwrap, and which are simply ways to invest their money that they consider more interesting than a placement in the bank or on the stock market.
The Final Word
Suppose you take an ancient watch, which had been produced in limited quantities, which has a high level of complexity and a high number of complications, which contains diamonds, rose gold, other precious stones and precious metals, and which comes from a distributor who received it from a watch company that is one of the biggest names in the industry and spends millions on marketing and research. In that case, there is a perfect chance that this watch will cost you the price of a car or even a tiny house by the sea.
