The small, unassuming town of Hastings in East Sussex, England doesn’t get the same amount of media hype as its more popular neighbor, Brighton. But make no mistake — this is one of the best towns to live in the UK, with unbeatable natural beauty, a thriving art scene, and growing coffee culture.
Welcome To The Digital Frontier
Hastings is a town steeped in history, with a pretty impressive number of listed buildings and monuments. But for many modern businesses, the town’s greatest historical strength is its location: it sits at the northernmost point of the south-eastern coastline, allowing companies to drive both visitors and customers from the UK and Europe to their businesses by sea.
Learn The Basics Of Web Design
The internet has had a major impact on businesses, with an estimated 80% of consumers in the UK having visited a company website or have done business with a brand online by the end of 2016. The only way to meet these impressive figures is by having a professional website that illustrates your brand and showcases your products/services.
The most important aspect of any website is the code, which makes up the structure of the site. If you’re not familiar with HTML, CSS, and JavaScript, you may wish to get in touch with a web design in Hastings developer to help you create your site.
Go Green With Digital Marketing
The rise of social media and search engine optimization (SEO) has put increased importance on web design that takes into account the user’s experience as well as the technology used. This means incorporating elements such as the site’s color pallet, design, functionality, and functionality of the site’s content to deliver a user experience that promotes both the site and the brand.
Use Images Instead Of Text
Images can tell a story more effectively than words can, and they can also increase your website’s SEO value by delivering more keywords and key phrases with each image. Studies have shown that images can increase a site’s click-through rate (CTR) by up to 200%.
Go Beyond The Basics Of Color Theory
Colour plays a key role in the user experience on your website, so it’s important to understand how it affects your visitors and how you can use it to enhance your brand.
The first step to unlocking the power of color is to get familiar with the different types of color. Then, once you’ve identified the predominant color on your site, you can use that as a starting point when adding other colors.
Don’t Forget About Typography
Typography is the art of selecting the right fonts for your website. Using the wrong fonts could result in your site being labeled as spam or sponger, which could damage your reputation.
When choosing your fonts, it’s important to consider both the content you’re writing and the context of the page. For example, you might use formal fonts on your corporate site but include more informal fonts on a page about catching up with friends.
Bottom Line
As the popularity of digital technology continues to rise, so does the importance of a professional website. Hastings, with its strategic location and rich history, is the perfect place to build your website.
With its unassuming charm, Hastings is a perfect backdrop for your business, and the small-town feel will make it feel as if you’re still in Europe, rather than in the UK.
