The U.S. solar energy sector has experienced immense growth in the last few years. Solar lead companies believe that by 2022, solar energy will take up to over 24 percent of energy in the U.S. The percentage is equivalent to about $422 billion. Buying solar appointment leads has become a trend as a result of the market expanding. If you are a solar installer seeking to boost your business, solar leads ought to be within your budget. Purchasing low-quality leads can lead to losses for your company. The following are five things to look for when buying these appointment leads.
1.The Cost of Solar Appointment Leads
Solar equipment installation is expensive not only in America but in all other parts of the world. You need to know the solar installation budget of your potential customers. This will help you avoid buying cheap leads that don’t match your company’s policies. Most potential customers get discouraged by overly expensive solar services and products. It would be best if you created a balance between your charges and your potential customer’s budget.
2.Understand Sales Details of the Seller
You need to know the promises the solar lead companies make to potential buyers. Such information will help you avoid getting into unsolicited contracts with your potential clients. Some solar lead companies promise huge discounts, which might not be your company’s style. Failure to look into such details can drain your business finances since you will be paying for promises you did not budget for. This, in turn, leads to significant losses. Clients can lose confidence and trust in you hence ruining your business’ reputation.
3.Know More About the Seller’s Referral System
How often does the company get referrals from their previous clients? A company that has quality referrals indicates the provision of quality solar leads. As much as costing is essential, it does not beat customer satisfaction. According to Enphase, 69 percent of homeowners in the U.S. prefer working with companies they trust to companies with low prices. The most significant source of trust in the solar energy industry is family and friends.
4.Confirm Compliance With Telephone Consumer Protection Act (TCPA)
The Telephone Consumer Protection Act of 1991 requires all landing pages to have specific disclaimers to allow potential buyers to contact you without breaking privacy rules. Lack of such disclaimers can lead to violating the federal law. Before buying any leads, you need to go through the company’s disclaimers you are buying from.
5.Understand the Traffic on Your Seller’s Landing Page
Different companies use different methods to drive traffic to their pages, such as; pay per click, organic search, outbound emails, advertising, etc. These are legitimate methods, but there are other cheaper methods that are not viable for a business, like co-registration. Such cheap plans lead to low-quality leads which are not good for business.
Getting quality solar appointment leads ensures your business stands a chance of making a profit and acquiring new customers. Call Solar Exclusive on 702-462-7237 if you need quality and shared solar leads. We offer cost-effective leads that will make your business skyrocket.
