Nowadays, most companies and individuals use white label SEO services. White label SEO services are the ones done on behalf of an SEO company for another individual or organization to customers. They use a reselling model for boosting the business of an SEO firm. Most white label SEO companies sell their services to many other SEO firms that resell the service to other customers.
If you want to find out if white label SEO is best for your online business, there are some tips and guidelines that you can follow to have an effective SEO campaign using this method. Firstly, you should know that white label seo services will not work well with search engines. Search engines cannot handle multiple clients at a time. With these types of programs, you might encounter issues with your website’s rankings with the major search engines like Google, MSN, and Yahoo.
Another issue you need to be aware of is that many SEO agencies use black label strategies for clients, which will affect the ranking of your website. Most SEO agencies might not provide detailed accounts on how they boost the ranking of websites. A good white label provider will have complete account reports on the actions taken on your site. These accounts will allow you to have full control of your campaign.
In addition, when you are going to hire a white label services provider, you need to look for certain things like previous records of work and client portfolios. SEO is a competitive field. You can hardly find a service provider who has been around for a long period. This will be a clear sign that the service provider you are going to hire has not encountered any major issues so far. You should also be able to communicate well with them and their clients, so you will know how they can benefit your business.
Even though it is evident that white labeling SEO is a more affordable way of getting good rankings in major search engines, some agencies might argue that it is not as effective as the in-house or client-managed SEO campaigns. This argument might be true because there are certain limitations of the white label SEO strategies in comparison to the in-house SEO campaign. One of the disadvantages is that an independent SEO agency cannot target specific keywords that are already present in a client’s website.
In conclusion, white label SEO services might be the best alternative for small businesses that cannot afford to spend money on an in-house campaign. But before hiring an SEO agency, make sure you read the contract carefully and discuss all the details with the SEO provider. You should be aware of the limitations and the entire white label SEO program before signing a contract.
