Social media calendars are an essential planning tool for the social media manager, who is obligated to keep their company’s brand and content fresh and relevant to their target audience by creating a calendar, you’ll be able to see what your team is doing and what sort of content has been created so that you can stay on top of any potential issues along the way.
This will also help to avoid any issues that could arise if you’re working with a team spread across the globe. Social media calendars let you plan posts and create a schedule for when they’ll be published, this can help to give consistency to your social media strategy and avoid unnecessary clutter.
How to Create a Social Media Calendar for Your Business
As with any type of content calendar, the most important part of creating one for your business is setting goals with your team.
- What kind of posts do you want to create?
- What topics do you want to cover?
By setting goals, you can create a calendar that is tailored to those goals, once you have that in place, it’s time to start planning out your posts.
Keep in mind that different social media channels will have different posting schedules, so don’t create a calendar that is too generalized, you’ll want to take a look at your competitors’ posts so that you can see what’s working and what isn’t, from there, you can create a social media calendar that focuses on your most important channels.
The Importance of Ongoing Collaboration in a Social Media Calendar
With social media, it’s important to remember that you’re engaging with your audience on a regular basis, this means that you have to be consistent and responsive and while consistency is important in any marketing plan, it’s especially so with social media.
Consistency is key when it comes to social media marketing, as it allows you to build trust and loyalty with your audience, this will help to retain them as customers and clients, and they’ll be more likely to recommend your brand to their friends.
When it comes to social media calendar, having an on-going collaboration with your team is particularly important, while one person may focus on posting to one channel, another may focus on another channel which means that you’ll be able to stay on top of any issues or content issues that come up.
If one person isn’t posting consistently and on time on their channel, the calendar will catch it and adjust accordingly.
3 Types of Content You
– Regular posts – These should be posted at least once a week on a consistent basis they should include a key takeaway from your brand, product, or topic this can be a blog post or a case study. Make sure that these posts are as relevant as possible to your audience, and try to include a key takeaway.
– Intertwined posts – These are posts that include a regular post and a sponsored post that are interwoven together, they should be posted once every 24 hours and have the main focus of the interwoven post on the sponsor’s post.
– Promotions – These are posts that are posted as social media advertisements they should be posted once every 24 hours and have the main focus of the promotion on the advertisement.
